Area Rug Report: Persian rugs in the US have a very tough road ahead. 

“The area rug segment is growing, bolstered by the sustained growth of hard surface flooring, but it is also undergoing dramatic changes. Suppliers have been forced to evolve in order to stay current. Design trends have become increasingly important as consumers treat rugs as more of an accessory than a foundation piece. Handmade rugs, which used to be the standard, are now a small part of suppliers’ businesses and in some cases are non-existent. Wool is still an important fiber, but polypropylene dominates the machine-made rug market, and now polyester is gaining a foothold.”


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